Topic: Creating Lead Funnels with HubSpot (How to Sell More With Limited Resources Using Funnels and Automation)
I'll dive into how to use HubSpot's built-in tools such as: workflows, lead scoring, and lists to create a funnel that takes visitors and turns them into sales-ready leads. The main sections will include the 8 stages in order and how to tactically create a funnel that nurtures leads at each stage: Subscriber > Lead > MQL > SQL > Opportunity > Customer > Evangelist > Other.
We do this at DoubleDutch, and it's something I've coached clients on in agency roles past so I feel comfortable speaking to this process for those who may be just diving in. It will be more 101 level with sprints throughout of more 202 material so power-users can get something of value too.
Date: Monday, November 5, 2018
Time: 3:00pm to 5:00pm
Speaker: Kayla Tarantino, Doubledutch
Location: ASU SkySong Building 1, Room 301 Ingenuity
(1475 N Scottsdale Rd, Scottsdale, AZ 85257)
Cost: Free to attend!